Can’t we build it ourselves?
A frequent yet risky assumption is that nowadays, voice and chatbot have basically become a free commodity and that anybody can voice-enable their products or ideas or build a chatbot simply by using a solution“off the shelves”: All that remains to do is to supply a few sample phrases and to modify code templates, and then the bot is ready to go live. This “quick and dirty” approach is risky: After a first bad impression, people tend not to come back; some might even post funny videos about their short-lived experience with a bad voice solution or clumsy chatbot.
The most popular Alexa skills like the Jeopardy quiz skill (produced by Sony) or the Chase Manhattan banking skill are developed by dedicated in-house teams of more than a dozen specialists each who build skills for a living. These companies understand that user experience and usability of conversational AI rises and falls with how carefully a solution is customized for specific requirements, and that it needs to be well supported also its after release.
Careful customization of the building blocks that the big voice and chatbot platforms provide is the key – every use case is different because people will say different and new things to your product or service, and they might expect a different response from the device . The process of identifying and designing these individual sets of linguistic data and then coding them efficiently is the core work of customizing voice.
If you build a bot, let us make your work easier by guiding you with best and proven practices and by providing you with an objective framework to measure progress and performance. Or just leave some of the specialist work to us.